Today's Guest Post
A Leap of Faith
by Craig Lieberman
10/23/2009
When I think about the importance of having nerve in my business, I think of three distinct periods. The first was the nerve it took for me to leave a comfortable job with benefits to pursue my passion and create my own specialty food company in 2003. That experience was everything that you'd expect starting a business would be &mdash exhilarating, terrifying, etc. When I launched 34 Degrees, it was initially an importing business specializing in gourmet foods from Australia. By 2006, we had established our brand and its reputation for high-quality specialties from the Southern Hemisphere.
Craig Lieberman is the founder of 34 Degrees, an all-natural specialty cracker company based in Denver, Colo.
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Based on six years of research
among nearly a thousand corporations, When Growth Stalls explains how struggling corporations lose
their nerve, along with their focus, consistency and management alignment. It also offers proven,
practical advice about how to return to the growth curve.